Coldwell Banker

Power of the Name

No name in real estate is known better than Coldwell Banker.

The Coldwell Banker Residential Brokerage name represents excellence and professionalism to all who see it.

With over 90,000 brokers and sales associates located around the world, Coldwell Banker applies some of the most sophisticated technology available today to the selling of your home.

In the Chicago region, Coldwell Banker has over 4,500 sales associates in 66 offices serving more than 275 communities in Chicagoland, Northwest Indiana, Southwest Michigan, and Southeast Wisconsin.

And we're backed by the power and resources of the nation's strongest real estate organization — NRT, Inc. NRT has put together a solid network of the top real estate companies in major cities throughout the United States. These companies, both individually and collectively, have set a new standard of excellence.

Though strongly tied to the national organization, Coldwell Banker Residential Brokerage is managed locally and independently. Our focus has always been, and continues to be, on the needs of our local communities.

When you list your property with me, you’re hiring Anne Branning as your individual sales associate, but you’re also hiring the entire company.

Each property I list becomes the responsibility of every associate and manager. From administrative assistants to marketing professionals to title, closing and mortgage experts, our whole team is focused on one goal — to make the selling of your home quick, easy and profitable.

Internet Exposure

According to the National Association of Realtors, 60 percent

of homebuyers are using the Internet to get home buying

information.

All CBRB listings can be found on the following web sites: ColdwellBanker.com, Realtor.com, and ColdwellBankerOnline.com. Together these sites receive over 5 million consumer visitors each month.

Coldwell BankerOnline.com

ColdwellBankerOnline.com is highly promoted in all of our advertising

• Each time we advertise a property in a local or regional newspaper or our Previews or Welcome Home magazines, we use a ‘Web ID’ to encourage readers to log on and receive a full description of the property

• Features user-friendly activities that drive consumers to our site including:

- Detailed information on buying and selling a home

-A full array of Coldwell Banker’s real estate services

- Mortgage calculators and financing qualifiers

- Advanced property searches that isolate

• Open Houses

• Luxury Homes

• Open House tours with printable driving directions

ColdwellBanker.com

• Promoted by a multi-million dollar national TV/cable ad campaign

• Features over 160,000 national Coldwell Banker listings

• Honored by Forbes Magazine in the “Best of the Web” in 2001

Realtor.com

• Includes 90% of listed properties in the United States

• Promoted heavily in national broadcast and print campaigns

• Ranks #1 for average minutes spent per visit

• Powerful alliances with top web sites (including America Online, Excite, and WSJ.com) ensure that consumers have primary access when searching for real estate

• Each Coldwell Banker Residential Brokerage listing links to community information and Coldwell Banker services

Where Do Buyers Come From?

One of the greatest benefits I can offer home sellers is bringing the most qualified buyers to your home.

Marketing real estate takes a lot more than a yard sign and classified advertising. It takes networking and maximum exposure to the real estate community. Studies show that the vast majority of home buyers come as a result of the efforts of a real estate sales professional. Understanding where buyers really come from allows Coldwell Banker Residential Brokerage professionals to successfully focus your marketing efforts.

 

Virtual Tours

If a picture is worth a thousand words, then Virtual Tours are invaluable.

With 60% of consumers starting their search on the web, Anne knows the importance of enhancing her clients' online listings. incorporate a virtual tour with the listing. The average online listing with a virtual tour receives 40% more views than listings without a virtual tour.

Virtual tours allow potential buyers to view both the interior and exterior of your home in a three-dimensional format. When taking the virtual tour viewers can zoom in and out, move up and down and completely circle the room. to listings on most major real estate sites including www.ColdwellBankerOnline.com, www.coldwellbanker.com,  and  www.Realtor.com. Anne Branning takes advantage of state of the art technology to create the best presentation of your home and ultimately sell your property.

Luxury Homes

Quite simply, the most powerful luxury home marketing program in the world.

Reputation
Coldwell Banker consistently ranks as the leader for closed transactions and sales volume in the $1 million plus category.

Expertise
As the #1 real estate firm for luxury properties, Coldwell Banker Residential Brokerage is committed to excellence in every aspect of our business. We offer the highest quality service, expertise, and personal attention in the industry.

Strategy
Exceptional properties require exceptional marketing and exposure. Your Previews property specialist will integrate sophisticated marketing tools in a custom plan designed to most effectively showcase your property. From our exclusive Previews Magazine to our unique direct mail program, professional brochures, and Internet presence your luxury property will receive the attention it deserves.

Previews Magazine

The Previews Magazine is a 70+ page, full color publication that is distributed three times a year. This well-recognized publication leaves a lasting impression with its readers — an impression that predisposes owners of luxury properties to call Coldwell Banker when it is time to buy or sell.

·         Distributed to over 200,000 residences in key markets throughout Chicagoland, plus exposure to over 200,000 others through Chicago Tribune advertising

·         Prominently displayed in over 70 local Coldwell Banker Residential Brokerage offices

·         Over 60,000 are strategically direct mailed to affluent homeowners in Chicagoland, Southeast Wisconsin, Northwest Indiana, and Southwest Michigan

·         Mailed to the Coldwell Banker National Network of over 750 offices across the country

 

#1 in North Shore Area

S a l e s  V o l u m e  I n  M i l l i o n s

January - December 2003

 

#1 in North Shore Area

$1,000,000 Homes

S a l e s  V o l u m e  I n  M i l l i o n s

January - December 2003

If you would like a graph of Coldwell Banker's Market Share in a particular community in the Chicago Region, please contact me.

 


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Anne A. Branning, CRS
Broker Associate

Coldwell Banker Residential

350 Linden Avenue
Wilmette, IL 60091
Toll Free: (800) 533-4373
Cell: (847) 309-2223
Office: (847) 256-7400
Fax: (847) 256-8307
Email: Anne@annebranning.com

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